We feel we have just the right blend of top-tier journalism knowledge, public relations expertise and social media savviness to help you craft and deliver relevant messages. Our quiver of award-winning services is built upon our trusted relationships.
Gary has over 15 years of public relations and top-tier journalism experience. Some of his campaigns include Cisco Systems, Slacker, Griffin Technology, and Smith Micro, among others. Before starting FortyThree in 2005, he held the vice president position at one of the largest technology public relations firms in Silicon Valley. As a journalist, Gary was a bureau chief for Knight-Ridder responsible for timely tech news to global markets. Before joining Knight-Ridder, he was a correspondent for The Economist covering tech and business. His articles have appeared in London Times, San Jose Mercury and USA Today. Gary earned a bachelor's degree from University of California, Santa Barbara.
Erika is responsible for managing operations at FortyThree and supporting nationwide promotional and online marketing campaigns. Prior to FortyThree, Erika co-founded Noah’s Garage, a snowboarding site showcasing talented boarders and selling snowboards and other gear. She managed operations and marketing initiatives. Noah’s Garage was successfully acquired by action sports retailer HardCloud complementing its skate, snow, bike and surf offering. Erika was previously advertising director at Thrasher Magazine, the most popular skateboard magazine spanning over 20 years. Erika has a bachelor's degree from University of California, Santa Barbara.
Senior Account Manager Madeline has several years of experience in developing PR strategies and leading tactics for tech startups and titans alike. She specializes in media relations, content creation and messaging. With a finger on the pulse of tech news and industry trends, Madeline is quick to insert her clients into conversations with key targets for measurable impact. She received her bachelor’s degree in Politics from the University of California, Santa Cruz. In her free time, Madeline teaches creative writing at the county jail, hikes with her husky-pit mix and sips wine in her favorite Santa Cruz Mountain vineyards.
Michael Ryan Anderson
Managing Multimedia Producer
Michael produces visual content and oversees the media department at FortyThree, drawing from his experience as a producer to coordinate all ongoing projects and to communicate with clients. Having graduated from the University of California, Santa Cruz with a BA in Film and Digital Media Production, Michael's creative hobbies include making short films, photographing wildlife and being a photoshop wizard. In his free time Michael enjoys writing short stories, playing frisbee and planning where to travel next.
Account Manager Julia is responsible for day-to-day client management and creating engaging PR campaigns. Before joining FortyThree, she worked in the music industry as an artist manager and music festival publicist. Julia holds a degree in Communications and a minor in Business Management from California State University, Chico. In her free time, you can find Julia playing beach volleyball, cruising on her bike or attending the nearest concert.
Account Manager Jackie dabbles in many aspects of public relations. Her background in advertising and English, coupled with her fascination with technology, allows Jackie to be involved in every department at FortyThree. Jackie graduated from the University of Oregon’s School of Communication and Journalism with a degree in Advertising and a minor in English. In her free time, Jackie enjoys listening to podcasts, videography and reading.
Jennifer is responsible for market research and analysis, expansion of business contacts, and client coverage. She enjoys staying current with lifestyle, technology, and business trends. She spends her free time camping, taking road trips, and exploring the outdoors with her dogs. Jennifer is currently attending the University of California Santa Cruz, pursuing a Bachelor's degree in Economics.
Noah is responsible for data analysis for social media and paid acquisition client campaigns. In his free time he enjoys playing soccer, bouldering, time at the beach and being with family and friends. Noah is currently attending the University of California, Los Angeles working towards a bachelor’s degree in Economics.
Account Assistant Rachel is responsible for tracking client coverage, analyzing industry trends and market research at FortyThree. She is currently attending the University of California, Santa Cruz as a Business
Management Economics major with a minor in Musical Performance. In her spare time Rachel enjoys performing and writing music on the violin,
dancing, running on West Cliff, and spending time with friends and family.
Mitchell is responsible for client coverage, market research and social media analysis. He spends most of his free time enjoying the outdoors, playing soccer, listening to music and spending time with friends. Mitchell is currently attending University of California Irvine as an undeclared student working towards some sort of degree.
David designs visual content at FortyThree, drawing from his background in animation and motion graphics to create promotional videos for clients. An editor at heart, he is also an avid cinematographer on the side. When he isn’t producing/studying film at University of California, Santa Cruz, you might spot him at the cinema, watching Game of Thrones, or walking the cat.
43 Team Mascot