We feel we have just the right blend of top-tier journalism knowledge, public relations expertise and social media savviness to help you craft and deliver relevant messages. Our quiver of award-winning services is built upon our trusted relationships. 

Gary Bird
Gary has over 15 years of public relations and top-tier journalism experience. Some of his campaigns include Cisco Systems, Slacker, Griffin Technology, and Smith Micro, among others. Before starting FortyThree in 2005, he held the vice president position at one of the largest technology public relations firms in Silicon Valley. As a journalist, Gary was a bureau chief for Knight-Ridder responsible for timely tech news to global markets. Before joining Knight-Ridder, he was a correspondent for The Economist covering tech and business. His articles have appeared in London Times, San Jose Mercury and USA Today. Gary earned a bachelor's degree from University of California, Santa Barbara. 

Erika Seligsohn
General Manager
Erika is responsible for managing operations at FortyThree and supporting nationwide promotional and online marketing campaigns. Prior to FortyThree, Erika co-founded Noah’s Garage, a snowboarding site showcasing talented boarders and selling snowboards and other gear. She managed operations and marketing initiatives. Noah’s Garage was successfully acquired by action sports retailer HardCloud complementing its skate, snow, bike and surf offering. Erika was previously advertising director at Thrasher Magazine, the most popular skateboard magazine spanning over 20 years. Erika has a bachelor's degree from University of California, Santa Barbara.


Madeline Mains
Senior Account Manager                                           Madeline is a master at developing PR strategies and leading tactics for tech startups and titans alike. She specializes in media relations, content creation and messaging. With a finger on the pulse of tech news and industry trends, Madeline is effective at inserting her clients into global tech conversation. She received her bachelor’s degree in Politics from the University of California, Santa Cruz. Madeline also teaches creative writing at the county jail, hikes with her husky-pit mix and sips wine in her favorite Santa Cruz Mountain vineyards.

Jackie Eicholz
Senior Account Manager                                            Jackie oversees many of FortyThree's Blockchain media campaigns and excels at all aspects of media relations. Her background in advertising and English, coupled with her fascination with technology, allows Jackie to be involved in every department at FortyThree. Jackie graduated from the University of Oregon’s School of Communication and Journalism with a degree in Advertising and a minor in English. In her free time, Jackie enjoys listening to podcasts, videography and reading.


Nikki Dance
Account Manager
Nikki delivers a unique approach to PR, bringing together a background in marketing, social media and graphic design. Her development of PR strategies is both creative and analytical as she identifies opportunities and measures results. She graduated with degree in Media Studies from University of California, Berkeley. She also loves drawing, sewing, traveling and taking her dogs on nature walks.

Michael Stevens
Account & Media Manager 
Michael is responsible for overseeing all client-related multimedia content, developing PR strategies and helping his clients secure meaningful coverage. With a degree in Cinema Studies from the University of Oregon's School of Journalism, he helps bring client messages to life through video and media. Michael's passions include film, videography, rock climbing and the great outdoors.



Alexandra Baker
Account Associate
Alexandra is passionate about connecting people to organizations that make a positive impact. She focuses on media relations, content creation, and overall PR tactical planning. Before returning to her PR roots, Alexandra was in the nonprofit development sector. Alexandra graduated from Gonzaga University (Go Zags!) with a bachelor’s degree in Public Relations with minors in Writing and General Business. A Santa Cruz native, Alexandra cannot go a day without cruising by the beach, grabbing a coffee from SC Coffee Roasting, or spending time with her family. 

Anthony Yee Account Assistant                                                Anthony is responsible for assisting his account managers with market research, client coverage and client reports. He is currently attending the University of California, Santa Cruz pursuing a bachelor’s degree in Business Management & Economics. In his free time, Anthony enjoys watching TV, anime, playing video games and going out to get food and boba with friends.


Tia Mayer                                                    Multimedia Producer                                               Tia is responsible for handling photography and graphic design projects at FortyThree.  She uses her background in filmmaking, photography and animation to create media content for our clients. Previously, she was a video editor for a real estate and lifestyle company based in San Diego. Tia studies film and digital media at UC Santa Cruz, loves watching TV and her favorite food is sushi.


Veronica Luke                                                  Multimedia Producer                                               Veronica Luke is responsible for creating visual media content at FortyThree. She is currently studying at UC Santa Cruz, working towards a degree in Film and Digital Media as well as a minor in Legal Studies. In her free time, Veronica enjoys reading, lying to herself that she is a vegetarian and watching movies.  


Shashank Biradar                                                    Account Assistant                                              Shashank is responsible for tracking client coverage and conducting market research. He likes to spend his free time being with his friends, playing with his dog, and watching way too much Netflix. He is currently pursuing a bachelor's degree in Business Management Economics at University of California, Santa Cruz.                                                


Kim Sweeney                                               Account Assistant                                              Kim knows what it’s like to juggle a variety of roles and tasks including supporting account managers with 43’s latest PR initiatives, graphics development and market research. A true San Diegan at heart, she has discovered the perils of rain and fog while pursuing a bachelor’s degree in Economics with a minor in Art History at the University of California, Santa Cruz. Out and about, she is most comfortable in any body of water and is an avid surfer, water polo player and scuba diver. When Kim is on land, she can likely be found doodling or painting.  


Ashley McDougal                                                    Account Assistant                                                 Ashley is responsible for client coverage, market research, producing industry and competitor reports for clients, creating a bi-weekly newsletter and assisting account managers. In her free time, you can find her taking photographs on hikes, learning new instruments or screaming on roller coasters. She is currently working on her Film and Digital Media degree at the University of California Santa Cruz with a Production Concentration. 


Bianca Galeana                                                          Account Assistant                                                   Bianca is responsible for assisting account managers in updating client coverage and market research. She is currently pursuing a bachelor’s degree in both Psychology and Film & Digital Media with a concentration in Production at UC Santa Cruz. In her free time, Bianca enjoys bike riding at the beach and exploring new coffee shops.


Kendyl Holmes                                                   Account Assistant                                              Kendyl is responsible for assisting account managers in market research, following client coverage and creating media and press lists for client pitches. She is currently pursuing a bachelor’s degree in Business Marketing with a minor in Management at The University of Alabama (Roll Tide!) In her free time she likes to travel, go out to eat with friends and occasionally forces herself to go to SoulCycle.

Otis Bird                                                   Team Mascot                                              Otis is responsible for maintaining office morale.