Beats Across Borders: The Top Touring Titans of 2022

From the East Coast's pop beats to the Southern hip-hop heat, 2022 was a musical journey painted with diverse sounds and superstars. Dive into a state-by-state breakdown, as we spotlight the rhythm rulers of the year, led by Kendrick Lamar and his chart-topping entourage.

Hip-Hop’s Meteoric Rise

Market intelligence startup, My Telescope, has unveiled data spotlighting the top music artists of 2022 based on concert performances. The results indicate a tie between Hip-Hop and Pop music as the leading genres in the U.S., each dominating in 20 states. Kendrick Lamar led the pack, becoming the most sought-after artist in eight states, following his acclaimed album "Mr. Morale and the Big Steppers." Chicago's Lil Durk was a close second, topping the charts in five states, predominantly in the South. Meanwhile, artists like Bad Bunny, Billie Eilish, and The Weeknd secured the top spot in two states each. Notably, Latin artists shined in key states, with Grupo Firme winning California and Bad Bunny reigning in New York. The data was derived from Google search volumes related to concert ticket queries, offering insights into each state's preferred artist or band.

Understanding Share of Search

Share of Search is more than just a tally of search volumes. It's an insightful metric that offers a window into the consumer's psyche. As Rodrigo Graviz, CEO of My Telescope, points out, "Share of search measures search data combined with sentiment analysis to give a more accurate measurement of consumer and business purchasing intent and demand."

This metric is a powerful predictor of what consumers think, feel, and are likely to buy. When combined with specific keywords, Share of Search becomes a potent tool that can forecast brand recognition and loyalty shifts.

With the power of Share of Search analytics, My Telescope is revolutionizing how brands perceive their market position. In blending search data with sentiment analysis, My Telescope offers an almost real-time snapshot of market trends, brand recognition, and the effectiveness of marketing campaigns.